Checklist for the campaign plan

You need to have the following items in order to develop a campaign plan:

  • An estimate of the votes needed to win, in other words the “Winning Number.” For that an in-depth analysis of the last two elections is needed (look at the downloads)
  • A campaign fundraising goal
  • A detailed review of the incumbent’s finance reports, or those who ran for a similar office
  • A map of the district
  • A list of key influencers in the district
  • A list of newspapers and their contacts
  • Access to the Voter File
  • List of Vendors